The folks over at the Holiday Inn Santa Monica recently put out a press release announcing the relaunch of their hotel. Here are some excerpts from that release:
Holiday Inn Santa Monica Beach – At the Pier has joined the fast-growing ranks of Holidays Inns worldwide in receiving the new Holiday Inn sign and seal of approval. InterContinental Hotels Group (IHG) started the major brand renewal initiative in 2007 with a mission to create a more contemporary brand image, drive consistency and increase the quality of all Holiday Inns.
The popular Santa Monica hotel completed necessary renovations well ahead of the program schedule, which is slated to reach over 3,200 hotels by the end of 2010.
